Wild At Heart presents MUSIC BUSINESS EXPLAINED
for musicians with disabilities, neurodivergence, chronic and/or mental illness. Featuring special guests Our Carlson (Independent Artist, BDSM 420 Records) and Laura Semple (Hunger Digital PR, Marketing and Creative Agency).

This masterclass aims to give participants tangible music business skills, with a focus on accessible and budget-friendly ways to manage your own social media and publicity.

SAT 10TH MAY 1-4PM at WAH Studios, 5 Blackwood St North Melbourne (Meat Market) or ONLINE via Zoom. 

*THIS WORKSHOP IS STRICTLY LIMITED TO 20 PEOPLE*

PRICING STRUCTURE

If you have an eligible NDIS Plan you will need to use this to pay for your participation. 
Please email chloe@wildatheart.org.au to organise. 

For participants without access to NDIS, we have these subsidised payment options: 
$40 Non-NDIS payment
$10 Non-NDIS payment / Financial Hardship 
*Financial Hardship spots very limited

WHAT WILL I LEARN? 

PART 1: Managing your music ft. Tim Karmouche (Wild at Heart Records)

• Getting an ABN & sending invoices

• APRA AMCOS explained 

• Basic finance & how to apply for grants

• How to organise your own gigs & get support slots

• How to communicate your accessibility needs 

• Digital & Physical distribution of music 

PART 2: Social Media & Digital Marketing ft. Our Carlson (Independent Artist)

• Setting up professional social media platforms 

• How to use Facebook & Instagram to promote your music 

• Case study: how Our Carlson uses Social Media to promote his music, engage with new audiences & advocate for disability rights.

PART 3: DIY Marketing & Publicity ft. Laura Semple (Hunger Digital Agency)

• How to write & format your own press release 

• What are the top priorities, if you're lacking capacity/spoons? 

• Accessible & free forms of digital marketing 

• How to approach radio stations, presenters and magazines 

ABOUT OUR CARLSON: 
Our Carlson is disabled but fully aware of the patriarchal privilege he has grown up under. The normalisation of menstruation, the smashing of the patriarchy and fact that disabled people are sexy are the themes of the day. After being diagnosed with epilepsy at age 33, Our Carlson’s frustration with the medical system and the fragility of the human mind exploded into the most exciting, and upsetting, ambient breaks of 2021 on the album “A Bit Much”, followed by “A Bit2Much” in 2023, featuring remixes by Vessa, Toecutter, and Rings Around Saturn.
In his short career along with his DJ “Cash Daddy” (Cash Savage) , Our Carlson has given a “boot raising performance” at Meredith Music Festival as well as  Rising, Vivid, Dark Mofo , Yours & Owls, Meadow and others.

ABOUT LAURA SEMPLE (HUNGER DIGITAL) 
Queensland-born Melbourne based music enthusiast Laura Semple Founded Hunger Digital in 2022. Laura has spent over a decade in the social media and digital marketing landscape, having completed her Master's of Communication thesis on The Importance of Posting on Social Media Outside a Release Cycle. In the past Laura has worked as the Marketing Manager for Music Victoria and has lectured at Collarts (College of the Arts) and RMIT. 
In 2013 Laura began working for a social media agency, at time when Instagram stories were only a fantasy and TikTok didn’t exist. This was Laura’s first real introduction to how social media could be used as a powerful marketing tool. Since then, Laura has combined her in-depth knowledge of social media marketing and PR to aid in music artists and music focused businesses build connections between themselves and their audience - creating chatter that matters. 
Today, in conjunction with running  Hunger Digital Laura also manages local Melbourne artists Dirty Versachi, LOUV, GUARD, Lara Villani & Kit Genesis

ACCESSIBILITY & COVID-SAFETY INFO

• This event will not be Auslan Interpreted.

• This event can be livestreamed on Zoom, but online bookings are essential.

• There will be an Air Purifier in the space, and patrons are encouraged to use masks in crowded spaces. 

• This venue is accessible to all mobility aids, with zero steps throughout the space.

• There is accessible parking spaces on Blackwood St. 

• There will be seats available. 

We would like to acknowledge the Wurundjeri Woi Wurrung and the Bunurong peoples of the Kulin Nation, the traditional owners of the land that we live and operate on. We would like to pay our respects to their Elders past, present and emerging and extend that respect to all Aboriginal and Torres Strait Islander peoples.